ABOUT US

HEY! We’re so glad you’re here…

Flynn Jaxon was founded nine years ago to fill a gap in the market for high-quality, monochrome, alternative streetwear for babies and kids. Since then, our brand has grown and evolved, expanding both our team and our product range every year. In May 2025, we celebrate 9 years of Flynn Jaxon — a milestone made possible by our incredible customers and community!

We are an e-commerce business delivering Flynn Jaxon and our favourite brands across South Africa and to customers worldwide.

What sets us apart is our commitment to local craftsmanship. Every piece in our collection is designed and made in South Africa using premium fabrics and materials. We take pride in being a truly South African brand, dedicated to quality and sustainability.

Caring for little ones goes beyond just clothing — it’s about community too. At Flynn Jaxon, we’re committed to making a difference through ongoing outreach initiatives. We donate fabric to the Hillcrest Aids Centre Trust, blankets and newborn essentials to the Hatch Foundation, and baby items to the Upper Highway Baby Home. Plus, for every slouchy beanie sold, we give R5 to CHOC to support children battling cancer.

FJ collections focus on neutral tones and unisex styles, designed to be timeless rather than trend-driven. Each collection introduces a fresh, carefully curated colour palette — going beyond the conventional blue for boys and pink for girls and with new designs dropping every month, there’s always something exciting to discover!

Flynn Jaxon is proudly led by me, Reese, a mom-boss CEO, along with my two young but mighty co-directors:

Max (9 years old) – Managing Director, keeping things in check with his sharp eye for detail.
Lola (7 years old) – Our Creative Director, affectionately known as "Baby Boss," bringing fresh ideas and flair to our designs.

Being a mom I try to ensure that every item in our collection prioritises comfort, practicality, and quality — without compromising on style.

Behind the scenes, our dedicated FJ Team keeps everything running smoothly, from production to order fulfilment. As a proudly women-led business, we are passionate about supporting our local economy and fostering community growth.

Thank you for being part of our journey! Your support means the world to us.

With love,
The FJ Team